![]() More often than not, SEO can take months to show tangible results. Why does project management matter in SEO?Īn SEO project is, by nature, something that’s going to take quite some time to bring to fruition.Īdopting project management methodologies into your SEO campaigns will help set them up for success by ensuring that every task is planned in advance and completed on time. There is also full visibility across all aspects of the project, including between team members and clients. SEO project management allows you to create structured campaigns, which allows your SEO team to work more efficiently. The developer can check each item off as they fix the issue, adhering to clearly-defined due dates, so milestones aren’t missed. ![]() When the technical audit checks are complete, you could create a task list for the dev teams called "technical SEO actions."įrom here, you can split each issue up into specific tasks, where you list the issues you found and explain what the developer needs to do to fix them. From there, you can break other actions down into sub-tasks, such as checking for redirect chains, bad redirects, broken links, orphaned pages, non-indexable pages, and pages without valid canonical tags. This helps your team know the project's end goal and exactly how you’ll reach it. Let’s take a technical audit as an example.Ī task might be to run a crawl using a tool like Deepcrawl or Screaming Frog. With SEO project management, the main goal is to create a more structured environment and break things down into tasks, subtasks, and project milestones. One of the easiest ways to mess up an SEO campaign is failing to adhere to task hierarchies. The most common SEO campaigns encompass various tasks such as technical audits, content audits, keyword research, content distribution, on-page optimizations, link building, SEO for video content, and more. SEO project management involves the planning and coordination of any project related to SEO. Why SEO client management software is a mustīefore we get into the nitty-gritty, let's start with the basics. Properly allocate your available team resourcesĬonsider inviting your clients to Teamwork Use project time tracking tools to bill clients more efficiently Track your projects with a bird's-eye view of your progress Identify what you need to achieve your goals How to build a successful SEO project management plan for your agency What is the role of an SEO project manager? If you purchase the kit now, you'll get lifetime access to all future updates.Why does project management matter in SEO? ![]() If you intend to use it in a team, you can duplicate it to your team workspace. This is a personal license for individual use. Reach out if you're not satisfied and I'll try my best to help you :) Can I duplicate this and share it with my team/friends? However, I value long-term relationships over quick bucks. Quite tricky with the nature of Notion templates. Yes, this includes a well-detailed walkthrough video. I’m new to Notion – will I understand how this works? You don't need to pay for Notion to use this kit. After you've made the purchase, you automatically get a link, which you can duplicate to your Notion workspace. Does this work on the free version of Notion? My unique mix of skills like programming, project management, UX design, media outreach, etc was also applied to create this. I've packaged all that into an accessible collection of templates and resources for you. I've also helped thousands of customers master SEO. Over the years, I've dissected SEO and worked with the very best brains in the industry. And here's my Notion Office Hours session with Marie Poulin. Here's an official feature of my workflow on Notion's site. Check out my Whiteboard Friday video on the Moz blog where I explain the three bosses of SEO. About the creator When not sharing Notion tips as an official ambassador, my day job is at Moz where I nerd out about SEO and build SEO analytics software as a User Researcher.
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